The BMW Group manufactures, distributes, markets, and sells first-class automobiles in dealerships across North America, including the distinguished Rolls-Royce and premium MINI Cooper brands—delivering sophisticated and thrilling driving experiences.
Strategy. BMW North America is expanding the production capacity at its plant in South Carolina, which is the exclusive manufacturing plant for all X5 and X6 sports activity vehicles. The company is investing some $900 million to boost capacity from 160,000 vehicles per year to 350,000 by 2014.
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